Case Studies
   
   
   
 
Case Studies

International Food Manufacturing Company Reaps Competitive Advantage

Objective

  • Provide a superior durum wheat variety that consists of improved gluten strength and color.
  • The new variety will be used to manufacture a new premium pasta, with unique characteristics, that will enable the company to establish the brand in the market as a new category.
  • Expand sales into the new category thereby increasing revenue.
Results
  • met with the company and detailed the specific wheat characteristics and traits required for the development of the premium pasta line.
  • scientists recommended and sent specific grain samples for the company to test.
  • The company selected a specific variety for purchase, which met requirements and exceeded all competitive varieties.
  • The company entered into an exclusive License Agreement with , which excludes competitive companies from obtaining that wheat variety in a specified growing region.
  • The flour from the new variety has been used to make the pasta to be included in the line brought to the market as a premium brand due to the improved color and texture of the pasta after cooking.
  • The company has seen its new product generate a sell-through that has exceeded planned sales by a factor of two.


World Wide Wheat Establishes Research Nursery for Food Manufacturer

Objective
  • To provide an exclusive Research Nursery for the client and develop superior varieties of bread wheat and durum wheat varieties.
  • All varieties developed by the Research Nursery will be exclusively licensed to the client company.
  • The company will use the developed superior varieties for a new branded product line development and private label sales.
Results
  • met with the food manufacturer and, through consultation, profiled the specific traits and characteristics required.
  • The Research Nursery was established in the selected growing region requested by the client.
  • The Shuttle Breeding process was used for the client among global nurseries to provide for more rapid variety development.
  • Over a period of 18 months, the requested superior wheat traits and characteristics were developed for the client.
  • The client is now advertising and selling both bread and pasta products under branded and private label trade names.
  • Profit margins have increased and annual profits have substantially improved.


Milling Company Provides Superior Product to Current Customers and Gains New Customers

Objective
  • Provide the milling company with superior bread wheat to enable it to produce a better quality flour for its current customers.
  • Enable the milling company to expand its customer base nationwide through the introduction of superior wheat flour.
  • Increase annual sales and profits.
Results
  • met with the milling company and detailed the specific bread wheat flour characteristics requested.
  • scientists recommended and sent specific grain samples for the company to test.
  • The company selected a specific variety of grain that possessed the quality standards for a superior bread wheat flour.
  • The company began selling the new flour to its current customers after educating each of them on the benefits of the new and improved flour. This gave the company an advantage over the competition, since only the company had access to this specific grain.
  • Prospective customers were contacted and provided samples of the new bread wheat flour.
  • The company achieved a dramatic one year growth in sales revenues through the association with .

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